MARK CUBAN

Enneagram Type 3 (The Achiever) with a 4 Wing


Gage Skidmore, CC BY-SA 3.0, via Wikimedia Commons

Why we think Mark Cuban is a Type 3

  • Entrepreneurial drive. Cuban has had tremendous personal ambition from a young age. He started his entrepreneurial journey by selling garbage bags, newspapers, and stamps. This early drive propelled him into a series of business ventures that ultimately led to his becoming a billionaire.

  • Workaholic tendencies. In various interviews, he has said that in his early career, he didn't take a vacation for seven years and often stayed up late to learn new technologies.

  • Fear of failure. Cuban has been very clear about his fear of failure as a motivating force in his personal and professional growth. He wears it as a badge of honor. 

  • Competitive. Despite his casual appearance, Cuban is intense and competitive, particularly in business settings or when discussing his team. During Mavericks games, he often argues with referees. In general, he challenges conventional thinking and is unafraid to express his opinions, even if they are controversial. 

  • Opportunism in business across industries. Cuban's business portfolio across diverse industries manifests his adaptable nature and relentless pursuit of success. Whether in sports (Dallas Mavericks), entertainment (Landmark Theatres, Magnolia Pictures), or technology (RedSwoosh, Box, Motionloft, etc.), he has consistently demonstrated an ability to anticipate and leverage market shifts, highlighting his status as a notable model of pragmatic and forward-thinking opportunism in business. 

  • High-profile investments. Some of Cuban's investments, such as in cryptocurrency, reflect trends and popular sentiments, showing an ability to adapt to and capitalize on what's current. His engagement with these trends can also bring him into the public eye, which he relishes.

  • Crafting his personal brand. Cuban's role on "Shark Tank" shows his comfort in the limelight and an ability to play to the crowd. He has built a brand around his name, and his public persona is that of a no-nonsense businessman who knows how to spot a profitable venture. He's often the shark who makes the dramatic last-minute deal, adding to the show's suspense and excitement.

Mark Cuban quotes that show he is a Type 3

  • "It's not about money or connections. It's the willingness to outwork and outlearn everyone when it comes to your business."

  • "Work like there is someone working 24 hours a day to take it all away from you."

  • "I'm always afraid of failing. It's great motivation to work harder."

  • "I wouldn't be where I am now if I didn't fail...a lot. The good, the bad, it's all part of the success equation."

  • "What does it take to be a successful entrepreneur? It takes willingness to learn, to be able to focus, to absorb information, and to always realize that business is a 24/7 job where someone is always out there to kick your ass."

  • "Sweat equity is the most valuable equity there is."

  • "Every no gets me closer to a yes."

  • "You just gotta stay focused and believe in yourself and trust your own ability and judgment."

  • "It's not about the dream, it's about the hustle."

  • "If you're prepared and you know what it takes, it's not a risk. You just have to figure out how to get there. There is always a way to get there."